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A Simple, Legal, and Effective Way to Eliminate up to 98% of Your Credit Card Processing Fees
The Dual Pricing Model is a payment strategy that allows business owners to eliminate credit card processing fees by passing them on to customers who choose to pay with a credit or debit card. This model incentivizes customers to pay with cash by offering them a discount for doing so, while still giving them the option to pay by card if they prefer.
Here's how it works:
Card Payments
Customers who pay with a credit or debit card are charged a slightly higher price, which includes the cost of processing the transaction (usually 3-4%).
Card Payments
Customers who pay with cash are offered a discount, which reflects the original price of the item or service.
This way, businesses retain the full amount of their sales without having to absorb the cost of credit card fees. It’s a simple adjustment to pricing that follows the regulations of major card networks like Visa, Mastercard,American Express and it’s becoming increasingly popular among businesses of all types.
Why Renaissance Payments is the Smart Choice for Your Business
One solution to eliminate processing fees and increase your profit margin.
Stop losing 2-5% per transaction. Save up to 95% of your credit card fees with our cash discount program.
Our solution works with most card readers and terminals. Free terminal replacement available for hassle-free setup.
We believe in transparency. There are no hidden costs, contracts, or surprises on your statement.
How It Works: Our 5-Step Process
1
Customer makes a purchase
Whether the customer pays with cash or card, the process starts as usual. They select their items or services and proceed to checkout.
2
Display both prices
At checkout, the system shows a cash price and a card price with a service fee, helping customers choose how to pay.
3
Customer chooses payment method
If paying with cash, the customer gets a discount. For card payments, a processing fee is added to cover costs.
4
Automated transaction processing
The system processes the sale and applies the fee based on payment method, handling everything seamlessly with no extra work for you.
5
Clear receipts and reporting
Receipts show if customers received a cash discount or paid a card service fee. The system also generates reports showing your savings from passing on fees.
Fast Setup and Free Terminal Replacement
Our technology integrates seamlessly with your POS systems and card readers. If you need a new terminal, we provide it for free with no additional cost.
Feature
Renaissance Payments
- 0% for the business - Fees passed to card-paying customers
- Customers pay the lower, original price
- Customers pay the original price + a small service fee
- Saves up to 95% of processing fees
- Clearly shows the difference between cash and card prices
- Profit margins are protected and even increased
- Fully legal and compliant with Visa, Mastercard, and state laws
- Business retains 100% of cash sales and offsets card fees
- Customers choose to pay by cash or card, depending on preference
Traditional Payment Processors
- Business pays 2-5% per transaction
- Same price for both cash and card payments
- Business absorbs card processing fees
- No savings - full fees are paid by the business
- One price, but fees are hidden in overall pricing
- Profit margins are reduced by processing fees
- Fully compliant, but businesses bear the costs
- Business loses a percentage of each sale to fees
- No choice - same price regardless of payment method
Dual Pricing v.s. Surcharging
As a financial officer, it’s crucial to understand the differences between dual pricing and surcharging, as each comes with distinct characteristics and legal considerations. Surcharging involves adding a separate fee on top of the purchase price when customers pay with credit cards, whereas dual pricing presents a discounted price for cash payments.
Essentially, while surcharging raises the total cost, dual pricing offers a lower price option for those paying with cash. These approaches can affect how customers perceive your pricing.
Moreover, dual pricing is legally allowed across the country, whereas surcharging is banned in some states and regulated in others, often with limits on the maximum surcharge rate. Additionally, credit card networks may have their own guidelines that businesses must follow regarding surcharges.
Industries That Benefit Most from Our Cash Discount Program
Our solution is perfect for businesses of all types.
Restaurants and Bars
Retail Stores
Auto Repair
Gyms and wellness centers
Salons & Spas
Convenience Stores
Groceries and supermarkets
Pharmacies
Gas Stations
E-Commerce Store
Success Story: How a Restaurant Chain Saved $635,000 with Dual Pricing
A restaurant chain with 13 locations was struggling with high credit card processing fees, which were eating into their profits and limiting their ability to reinvest in the business. With large transaction volumes, the fees were a significant burden.
After switching to Renaissance Payments’ Dual Pricing Solution, the restaurant was able to eliminate most of these fees by passing them on to customers who paid with credit or debit cards. In just one year, the chain saved $635,000, allowing them to reinvest in their services, enhance customer experiences, and focus on expanding their business.
See How Much You Could Save
Get an estimate of how much we can help you save on processing fees every year!
Don’t take our word for it
Hear from business owners who’ve transformed their payment processing with Renaissance Payments.
Frequently Asked Questions
What is the Dual Pricing Solution?
The Dual Pricing Solution allows businesses to offer two prices: a lower price for customers who pay with cash and a higher price for those who pay with credit or debit cards. The higher price includes the processing fee, allowing you to eliminate nearly all of your credit card processing costs.
Is the Dual Pricing Solution legal?
Yes, dual pricing is legal and fully compliant with Visa, Mastercard, and other card network rules. It is also allowed in all 50 states as long as proper signage is displayed and customers are clearly informed of their payment options.
How much can I save with Dual Pricing?
Savings vary based on your credit card processing volume, but many businesses save between 90-95% of their processing fees. We’ve helped businesses save anywhere from $112,000 to $1.6 million annually.
How does the Dual Pricing Solution affect my customers?
Your customers will see two prices: a lower price for paying with cash and a slightly higher price for using a credit or debit card, which includes the processing fee. This gives them the choice to save by paying with cash or continue using their card at the higher price.
Will I need to change my current payment terminal or system?
In most cases, no. Our Dual Pricing Solution integrates with most existing payment systems. If a terminal upgrade is required, we provide it at no additional cost to ensure a smooth transition.
Does Dual Pricing work with all types of businesses?
Yes, Dual Pricing works for virtually all industries, from restaurants and retail stores to gyms, gas stations, and professional services. It’s a flexible solution designed to fit any business that accepts credit or debit cards.
Are there any hidden fees with your solution?
No, our pricing is fully transparent. There are no hidden fees, monthly charges, or long-term contracts. You’ll receive clear, easy-to-understand statements, and we don’t surprise you with extra costs.
Ready to save on fees for your business?
